32Red has reported record earnings for 2010. The gaming operator experienced an increase of 33% in trading performance over last year. The casino brand saw an increase in profits gained from each customer in addition to an overall increase in new customer recruitment.
32Red plc revenues for 2011 reached £16.9 million, a figure which the gaming operator put down primarily to improved customer retention.
The number of players gaming at 32Red Casino increased by 23% up from 2009 to reach a figure of 30,933 current players enjoying the gaming action at the site. The profits earned from each player also increased over the past year from an average of 458 to 479 per player.
New customer recruitment was another area of growth for 32Red Casino, with 21,853 new players joining the site, which is an increase of 14% from the previous year.
The CEO of 32Red plc, Ed Ware, commented that positive news was even more encouraging due to the fact that it came amid times of “continued economic uncertainty in our primary market, the UK”.
With a successful management team at the helm, a stellar reputation for quality gaming and an equally impressive range of games titles available to players, 32Red’s strong financial performance looks set to continue for 2011.
